Client
- Cascade Tech & Company
Date
- Spring 2020
Services / Deliverables
- Strategy, Idea, Concept
- Logo, Print, Digital, and Web Design
- Social Media Content
- Website Maintenance and Traffic Tracking
Project Objective
The client was launching a new personal IT consulting company and required complete brand development from the ground up. This process included strategic planning, logo design and creation, development of print materials, website design and build, as well as website testing and ongoing maintenance.
The primary objective was to create a clean, modern website that aligned with the brand’s visual identity and overall aesthetic. Discussions are currently underway with the client regarding potential website enhancements, including additional pages and the implementation of a more advanced SEO strategy.
Website url: https://cascadetech.net/
The Process
Project Process:
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Project Overview
Led strategic design sessions with the client to establish creative direction and brand positioning. Collaboratively developed the project’s color palette and overall visual preferences. Adobe Illustrator and Photoshop were utilized throughout this phase to explore and refine design concepts. -
Brand Development
Initiated the creation of the logo and comprehensive visual brand guidelines. Presented multiple logo drafts for client review and refinement through several feedback sessions. The finalized brand guidelines detailed typography, logo application, color usage, photography style, iconography, and other key visual elements to ensure consistency across all materials. -
Collateral and Web Design
Following approval of the logo and brand system, production of design assets commenced. The client prioritized the development of a complete business suite and a new website. Collateral included business cards, letterhead, and envelopes, designed to align with the newly established brand identity. -
Website Strategy and Execution
Website wireframes and interactive prototypes were created in Adobe XD and presented for client feedback. Upon approval, the full website build was executed on WordPress. Custom digital assets such as icons, optimized images, and supporting graphics were developed to maintain brand cohesion across the digital experience. -
Launch and Delivery
Comprehensive review sessions were conducted during the staging phase to ensure design fidelity and functional performance. After final approval, the website was officially launched, delivering a cohesive brand experience across both print and digital platforms.
Result / Reflection
The client had a very specific vision for the company’s brand and design aesthetic, which required multiple meetings and in-depth discussions to align on concepts and strategies. Throughout the process, several logo revisions and website updates were made to ensure the final product met expectations. Ultimately, the client was pleased with the outcome and expressed interest in collaborating on future projects.
