At TD SYNNEX Public Sector and DLT, I’ve aided in the development of the visual identity of the company while encompassing branding elements like logos, typography, color schemes, and overall aesthetic consistency. The task ensures a cohesive and recognizable brand presence across various platforms, reinforcing company values and messaging.

Key Tasks:

• Brand Development – Creating and refining logos, color palettes, and typography to establish a distinct identity.
• Visual Consistency – Maintaining uniformity in design across websites, marketing materials, and internal documents.
• Content Hierarchy – Structuring information strategically to improve readability and engagement.
• User Experience (UX) Design – Ensuring that digital interfaces, such as websites and applications, align with the brand’s visual identity and enhance usability.
• Marketing Collateral – Designing brochures, presentations, digital advertisements, and social media graphics that communicate the brand message effectively.
• Corporate Communication Materials – Formatting one-pagers, whitepapers, battlecards, and internal documents to align with the company’s design standards.

Projects/Accomplishments:

• Created new social media, one-pager, and whitepaper templates under DLT branding
• Created numerous variations of event graphics under DLT branding
• Created DLT battlecards to promote company branding and purpose
• Edited marketing and webinar videos
• Created and updated company linecards
• Managed third-party graphic design companies
• Created promotional animated ads for Fiscal Year End Campaigns
• Created landing pages for vendors and company
• Created and animated holiday cards and social media graphics
• Worked with the CrowdStrike team and created specific assets for them
• Created assets and webinar videos for Market Intelligence team
• Created assets for AWS and Cloud Navigator
• Created battlecard templates for AWS
• Created Canva templates for Google
• Created video bumpers for internal usage and marketing usage
• Created graphics for company website
• Helped rebrand DLT Solutions to TD SYNNEX Public Sector, assisted in creating: visual brand guidelines, web graphics, social media templates, one-pager templates, whitepaper templates, landing pages, and event collateral