Client
- Canines-N-Kids Foundation
Date
- Fall 2019
Services / Deliverables
- Strategy, Idea, Concept
- Print and Digital Design
- Print and Social Media Content
- Fundraising Tracking
Project Objective
Developed a promotional campaign for Canines-N-Kids’ “Barke Sale” initiative:
“You can make a difference in helping end the devastating cancers that affect both children and their four-legged best friends! By hosting your own BARKE SALE—with treats for both people and pets—you’re helping the Canines-N-Kids Foundation raise awareness and funds for critical cancer research that can lead to better treatments and, ultimately, a cure.”
The primary objective was to design cohesive print materials, social media graphics, and packaging that effectively supported and visually unified this fundraising event.
The Process
Project Process
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Discovery & Strategy
Collaborated with the client to understand the mission of the Canines-N-Kids Foundation and the goals of the “Barke Sale” initiative. Defined key messaging, target audiences, and design objectives to ensure all creative materials aligned with the organization’s fundraising and awareness efforts. -
Concept Development
Explored creative directions and visual themes that captured the spirit of community involvement and compassion for both children and pets. Developed mood boards, color palettes, and typographic styles to reflect an uplifting and approachable tone. -
Design Execution
Produced a full suite of promotional assets, including print materials, social media graphics, and packaging designs. Each deliverable was designed to be visually consistent and engaging across both digital and physical platforms, encouraging participation and event visibility. -
Review & Feedback
Presented design concepts to the client for review. Incorporated feedback to refine messaging and ensure alignment with the foundation’s branding and event objectives. - Finalization & Delivery
Delivered all approved creative materials optimized for both print and digital use. Provided guidance on implementation strategies for marketing and event promotion to maximize reach and community engagement.
Result / Reflection
It was deeply fulfilling to see the promotional campaign succeed in supporting such a meaningful cause. Collaborating with a nonprofit organization dedicated to helping those in need and advancing cancer treatment was a truly rewarding experience, and contributing to that mission was an honor.
